I’m most useful where products are complex and regulated: I talk to users, simplify flows, and check the result with numbers.
I've worked with Miss Universe, FIA Formula E, Le Mans 24, B2Broker, IC Realtime, Nexar, Motorsport, 360 Racing, Domyland, Flow Health, Adia Health and the New Wave music competition.
In recent years I've also been using AI tools in my design process — for research, prototyping and experimentation.