Motorsport TV App is a must-have for racing enthusiasts, allowing you to watch thrilling race videos right on your phone. Get closer to the action anytime, anywhere, with our dedicated racing video platform.

2018

iOS, Android

Product Designer

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The Challenge

Designing the interface for the application posed several challenges, particularly in managing the coexistence of both paid and free content. It was essential to incentivize users to subscribe while also ensuring that free content remained appealing and accessible.

Motivating users to subscribe required careful consideration of subscription benefits, such as exclusive content, ad-free viewing, or early access to videos. Communicating these benefits effectively through the interface without detracting from the user experience was crucial.

Additionally, providing users with relevant video recommendations posed another challenge. This involved implementing sophisticated algorithms to analyze user preferences, viewing history, and engagement metrics to tailor recommendations effectively. Balancing the promotion of subscription features with the delivery of personalized content recommendations without overwhelming the user required a nuanced approach to interface design.

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